About
Warner Strategic Marketing is responsible for the development and promotion of Warner's back catalogue including reissues, remasters, special editions, tracks never previously released, rarities and collectors' editions. See also WSM when a different logo is used. In 2006 this responsibility was passed to in an effort to improve Warner's flagging market share of the back catalogue and compilation market. From this point Warner Strategic Marketing handled distribution and the promotion Rhino Records' releases. (Issues may carry Label Code: LC 03708 or LC 02828).
Sub-labels
Expanded & Remastered
Series of reissues - remastered albums with bonus tracks, released by .
Warner Bros. Masters
WB jazz albums re-release series. The original albums have been remastered and packed in digipacks alike the other Warner group series Atlantic Masters, Elektra Masters and [l=Reprise Maste...
Atlantic Jazz Masters
Similar Warner group series: Warner Bros. Jazz Masters and Elektra Jazz Masters.
Atlantic Masters
A CD reissue series beginning in 2002, remastered from the original analogue tapes. Supervised by Florence Halfon, the releases have a characteristic red/black design and layout, include new li...
Elektra Masters
CD albums re-release series by Elektra. Releases are the original albums remastered and packed in digipacks alike the other Warner groups series Warner Bros. Masters, Atlantic Masters and [...
Warner Strategic Marketing Germany
German branch of Warner Strategic Marketing.
Warner Bros. Jazz Masters
Similar Warner group series: Atlantic Jazz Masters and Elektra Jazz Masters.
Elektra Jazz Masters
Similar Warner group series: Atlantic Jazz Masters and Warner Bros. Jazz Masters.
Warner Strategic Marketing Brasil
Brazilian branch of .
Warner Strategic Marketing Canada
Contact Label
[2003-2005] Warner Strategic Marketing 3400 W. Olive Ave. Burbank, CA 91505-4614 [2003] Warner Strategic Marketing 3400 W. Olive Avenue Burbank, CA 91505-4615 [2002] Warner Strategic Marketing 10635 Santa Monica Blvd. Los Angeles, CA 90025-4900