Rap-A-Lot Records

About

Founded by James "" Smith and in 1986, Rap-A-Lot Records is a hip-hop and R&B music label, headquartered in Smith's hometown of Houston, Texas. Upon foundation and local notoriety, it soon became a prominent independent hip-hop label in the Gulf Coast region of the United States. In 1987, the label initiated a distribution deal with Def Jam Recordings, but former parent company Sony Music rejected the idea. It then received its first signage, a Houston-based gangsta rap group, the Geto Boys, put together by the label's co-founder, J. Prince. In 1989, Rap-A-Lot negotiated a deal with Rick Rubin's American Recordings (formerly Def American Recordings) to release the group's sophomore studio album, but Geffen Records (whose parent company at the time, Warner Bros. Records; now Warner Records) rejected the proposed negotiation, due to the album's lyrical nature and violent content. Warner eventually awarded Rap-A-Lot with a distribution deal with the aptly-titled Grip It! On that Other Level eventually going platinum in ten months. A make-or-break moment for the label, Smith was on the verge of giving up from the industry and leaving Rap-A-Lot defunct until he learned of the album's success. In 1991, the label signed with Priority Records to manufacture and distribute its music. Three years later, Rap-A-Lot then switched over to Noo Trybe Records (which was a subsidiary of Virgin Records America, Inc.) for distribution as a result of parent company EMI's changes following its acquisition of Priority. Many of the label's classic albums released under Priority were re-issued through Noo Trybe in 1995. Also, in 1995, Cliff Blodget parted ways with Rap-A-Lot Records at the height of its success. At the same time, they expanded to a West Coast hip-hop audience with the formation of Rap-A-Lot Records West. In 1994, an R&B division was set up under Rap-A-Lot called Sing-A-Lot Records; later dissolved in 2000. Upon signing with the label in 1996, rapper Yukmouth formed a joint venture label with Rap-A-Lot called Smoke-A-Lot Records. In 1998, with Noo Trybe preparing for its closure, Virgin Records became the main parent label for Rap-A-Lot until 2004, due to yet another restructuring at parent company EMI; Virgin Records America would eventually be folded into sister label Capitol Records. In January 1999, Rap-A-Lot formed the Rap-A-Lot 2K millennium sublabel to prepare for the year 2000. The sublabel dissolved in December 2001. In January 2002, Rap-A-Lot Records began releasing music under the subtitle, Rap-A-Lot 4 Life, and a 2000s relaunch called Rap-A-Lot Resurrection, strategizing its resurgence in the new generation of music. In 2003, the label was on the verge of launching a distribution platform (Rap-A-Lot Distribution, Inc.) with Death Row Records co-founder Suge Knight and Murder Inc Records co-CEO Irv Gotti (1970-2025). However, a federal investigation caused plans for the platform to be scrapped immediately. In February 2004, Asylum Records became a distributing label for Rap-A-Lot Records. Two years later, Asylum was organized into Warner Music Group's Independent Label Group (later Alternative Distribution Alliance). Then, in 2008, the label joined Fontana Distribution for future releases. Five years later, Rap-A-Lot signed another distribution deal with Sony's RED Music (4); in 2017, Sony merged RED with The Orchard. As of 2018, Rap-A-Lot releases are now under the distributive control of SoSouth. The label, still under leadership of J. Prince, is also under management of Mob Ties (run by J. Prince's son, J. Prince, Jr).