About
US shellac record label that was produced between 1923-1938. Records were originally produced by the for sale through J.G. McCrory's five and dime stores, and drew on a hodgepodge of masters from the , , Grey Gull Records, Inc., , John Fletcher's Olympic Disc Record Corporation, the and the Because Oriole drew on so many sources for material, alternate versions of early releases exist, containing titles either performed by different artists or recorded at different studios, or entirely different titles under the same catalog numbers. Nearly all releases used artist pseudonyms. By mid-1924 (around catalog # 240), most masters supplied to Oriole were from the 's recording affiliate, the Most of these releases duplicated material on and other labels marketed by the . The Oriole label survived the merger of and the into the in July, 1929. Late issues are usually identical to other ARC labels, such as and . The discontinued the Oriole label in April, 1938, making this one of the longest-lived dime store brands of the 1920s-1930s.